The events took place across Azerbaijan from May 1 to 31, 2019. In celebration of the publication of the Azerbaijani translation of Shin Kyung-sook's novel Please Look After Mom, LTI Korea gave copies of the book to book bloggers, journalists, and readers, and asked them to read the book in two weeks and write reviews. Afterward, the participants gathered for a reading discussion and presentation, which were filmed and posted on the publisher's homepage. In addition, the participants posted the video on their social media accounts (Facebook and Instagram) and blogs.