상도
- Original Title
- 상도
- Title Romanization
- Sangdo
- English Title (Printed)
- -
- Classification
-
KDC구분 > literature > Korean Literature > Korean Fiction > 21st century
- Author
- Choi In-ho
- Co-Author
- -
- Published Year
- 2009
- Publisher
- -
- ISBN
- 9788958660736
- Main Characters
- Narrator, Im Sang-ok, Buddhist priest Seok-sung, Song-i, Chusa Kim Jeong-hui
- Subject/Theme
- Merchant Im Sang-ok, economic philosophy, business ethics
- Choi In-ho
- Birth : 1945 ~ 2013
- Occupation : Novelist, Screenwriter
- First Name : In-ho
- Family Name : Choi
- Korean Name : 최인호
- ISNI : 0000000120176677
- Works : 50
After the death of the Gapyeong Group Chairman Kim Gi-seop, the people at the Gapyeong Group asks the narrator to reveal the source of the phrase “Jaesangpyeongyeosu (財上平如水), injungjiksahyeong (人中直似衡),” which was in the chairman's wallet. While searching for the meaning of the phrase, the narrator learns about the life of Im Sang-ok, a merchant in the Joseon Dynasty. Im Sang-ok was from a peddler family in Uiju, North Pyeongan Province, but through several opportunities and several crises, he became Joseon's greatest merchant, leading a life of righteousness and justice, refraining from excessive greed, and adhering to his business ethics.